CADDY PRESS KIT
Little Workstations for Big Ideas
https://caddydocs.com/press


THE APP

  Name on the Mac App Store   Caddy Docs
  What people call it         Caddy
  Platform                    macOS 15 or later. Universal, Apple silicon and Intel.
  Price                       $9.99, one time
  Category                    Productivity
  Developer                   Blake Morris, individual, Somerset and Lexington, Kentucky
  Website                     https://caddydocs.com
  Privacy policy              https://caddydocs.com/privacy
  Support                     https://caddydocs.com/support
  Contact                     blake@caddydocs.com
  Copyright                   (c) 2026 Blake Morris


THE DESCRIPTION, IN BLAKE'S WORDS

  A Caddy for every assignment.
  A lot less clutter.
  A bunch more done.
  And a little bit of fun.

  On caddydocs.com the fourth line is set almost at the ground, at very low
  contrast. That is deliberate and it is the joke. Reproduce it faintly, or
  run all four together on one line.


WHAT IT IS

Caddy turns the edges of a Mac screen into workspaces. Each Caddy is a colored
tab docked to the left, right, or top edge, holding one body of work: a class, a
client, a case, a project. Click the tab and a small workstation opens over the
app you are already in, carrying that work's documents, notes, and reading
panes. Click it again and it goes back to the edge and stays out of the way.

There is no Dock icon, by design. Caddy lives in the menu bar as a small flag
and on the screen edges as tabs, and a click on a tab never takes keyboard focus
away from the app you are typing in. You can read from a Caddy while you keep
working in Word.

Inside an open Caddy, the interior is a real pane layout. Any document, and the
notes, can be picked up by its title strip and dropped beside, above, or below
anything else. Seams drag on both axes. PDFs render through PDFKit; Word
documents render inside the pane; anything else is handed to the app that owns
it. Files are read where they already live and are never copied and never
changed.

The tabs behave like physical objects. They slide along an edge, lift off it,
and can be thrown across the display with momentum that decays. Sixteen colors.
There is a mode called No Gravity that sets the whole fleet floating loose, to
drift and bounce off each other and off the sides of the screen, until you click
one and it flies back to the rail.

Caddy has no account, no analytics, and no network code of any kind. Nothing
about you, your Mac, or your documents leaves your computer, because there is no
mechanism by which it could.


THE STORY

Blake Morris graduated law school in May 2026 and clerks at a small Kentucky
firm. An assignment would arrive Monday and another Tuesday, and by Thursday he
had documents for six different matters scattered across one desktop and no idea
which folder held what. He wanted something that kept each assignment together
and stayed quiet in between. Nothing did exactly that, so he built it.

Caddy is his first app.


WHAT IS IN THIS KIT

  Screenshots/   The five Mac App Store screenshots at 2560x1600. These are true
                 2x renders, not upscales, and carry no alpha channel. All
                 content shown is fictional.

  Product/       The open Caddy in eight real states, captured from a purpose
                 built twin of the app. "_alpha" files are the window only, on
                 transparency. "_onGray" sits over a neutral backdrop showing the
                 material's true appearance.

  Tabs/          The tab itself in vector and at 4x, drawn by Caddy's own
                 unmodified drawing code rather than redrawn for marketing.
                 TAB_GEOMETRY.md documents the real numbers. The contact sheet
                 shows all sixteen tints.

  Brand/         App icon at 1024 and a 4096 re-render, the Caddy by M lockup,
                 the wordmark, and the mark, each in a version for dark grounds
                 and a version for light grounds, all on transparency.


COLORS

  Caddy Green   #1c4429        Cream   #f2f5ef
  Green hover   #255635        Ink     #1e2a22
  Soft green    #2c5c3c        Muted   #55604d
  Flag red      #b23a2b        Bone    #eceee7


TYPE

The app is SF Pro throughout. Tab labels are SF Pro Rounded Semibold 12pt.


USAGE

These files are provided for editorial coverage of Caddy. Please do not alter
the icon, the mark, or the wordmark, or place them on grounds that break their
contrast. Mac, macOS and App Store are trademarks of Apple Inc. Microsoft Word
is a trademark of Microsoft Corporation. Caddy is not affiliated with either.

Questions, or anything you need that is not here: blake@caddydocs.com
